May 30 2008

CNN’s News Innovation: Stupid Headline T-Shirts

Published by at 9:12 am under Advertising,Consumer products,Technology,WTF?

Having never been a fan of CNN’s headline-writing nonability, it’s truly amazing to me that someone thought that people would like any headline on CNN.com enough to put it on a freakin’ t-shirt. If you go to the CNN.com home page, several story headlines have a tiny little t-shirt graphic next to them — clicking on the graphic takes you to a page that “lets” you buy a t-shirt with that headline on it.

That’s right — you can now pay to put a CNN headline on a t-shirt. A mere $19.99! Such a bargain! Plus, the t-shirt contains ever-so-subtle CNN advertising — following the headline, there’s a tagline that says “I just saw it on CNN.com [time/date stamp]”. Check out this example, with the earth-shattering headline of “Man bikes 42 miles to work each day.” Now there’s something I want to have plastered on my chest while I’m walking around!

Paying for logo-ized apparel has always struck me as absurd (“Hey, Harry, think people would be stupid enough to pay us for the privilege of advertising for us?” “Sure! They watch Survivor, don’t they?”), but this truly qualifies as a significant “get a life” moment, combined with an extra smattering of WTF?-ness.

And the really worrisome thing is that, considering the amount of programming and the marketing/editorial review work that must have gone into it, CNN has got to have focus-grouped this enough to believe that this will actually generate some revenue.

By the way, on a completely unrelated note, stay tuned for the Mindscalpel.com apparel shop, coming soon!

Be Sociable, Share!
StumbleUpon It!

No responses yet

Trackback URI | Comments RSS

Leave a Reply

You must be logged in to post a comment.